24 Essential On Page SEO Factors (+Optimization Tips) 2023

On page optimization is a very crucial part when you are working on website rankings.

In order to drive the organic traffic to your website, it is essential to find the best ways to optimize your page according to the major ranking factors that Google mentioned.

Among the 200+ ranking factors, there are few that everyone has to work on to rank better than the competitors.

Why Is On Page SEO Important?

SEO majorly contributes to driving organic traffic.

And in order to drive the organic traffic, it is mandatory to follow the required ranking factors so that the page would up the position in search results.

Optimization page is just a means of finding the ranking factors.

You have to make the page content and all factors added in the page to match with the user search query.

This makes the user query and the content of the page relatable and easily get it in the results.

Here, it is not just important to write the content.

The content of the page should be a better match that covers all kinds of details in order to match any kind of query of the user.

Before starting with the optimization process, the first thing that you have to work on is competitor analysis.

Competitor Analysis

Competitor analysis is the major factor that one has to work on.

Why is competitor analysis more important before starting to work on optimizations? It’s really important as without knowing who your competitor is, it is hard that you target blindly to achieve some other’s position.

Then How to do the Competitor Analysis?

  1. Check the top 5 rankings in Google search results for the particular keywords for which you are writing the article.
  2. Once after finding the first 5 position sites, then start digging deeper into how they have planned the content format and the keywords on the page.
  3. In general, in the stage of competitor analysis only, you will get to know most of the details like pattern, format and other details as well.
  4. After this, take each site, find the meta title, meta description and the content format, keywords used, URL structure and all other details as well.
  5. Along with all these details, you must have to know how many core and detailed topics the competitors have covered.
  6. Findout the page speed and content readability score.
  7. Findout to which topics they have given the internal links and external links and other required details.
  8. Also, findout the DR of the page PA as well.

The only motive behind finding these details of competitors is not just about finding what other competitors are working on.

The motive is to know what are those loop points that you can work on and better the results.

And so expert to place the position with your article in that place in order to drive organic traffic.

Without a delay, let’s talk about the major factors you must check about when you are sitting to optimize a page.

Major Factors to Optimize On a Page

Meta Title

  • Meta title is the first event that a user sees of your page over search results.
  • Meta describes what your page is all about.
  • The Meta title is 55 to 60 characters.


  • Every character is important in the page title and meta description so plan it according to the requirement and importance.
  • While using the same kind of symbols too many times in meta, recheck twice as that could affect your spacing and the look as well.
  • Only when your website is new, add the site name at the end of the page title. If your site is an established site then there is no need to add the site end.
  • First letter of every word should be in capital letters.
  • The subject in the meta title should always be in the plural.
  • Keyword is must in the meta title as that’s what helps in ranking.
  • Always use the modifiers in the meta title. As modifiers can change the user perspective and increase the traffic range.


  • Meta title length should be in the limit as the result will truncate otherwise.
  • If the length of the meta title is still given with extra characters and the important information is at the end, it may get truncated.
  • Do not write the content without research. If you lose to impress your user through page title in the Google search results, you will not get the user to your page.
  • There is no need for the ‘.’ at the end of the meta title.
  • Do not repeat the same symbols more than once in meta titles as that can eat most of the character count.

Meta Description

  • Meta description is the next section of meta that people watch over Google results.
  • Mate description describes what the page is all about.
  • Meta description length should be of 155 to 160 characters.


  • The Meta description length should be in the required limit only.
  • Modifiers are the most required part in the Meta description as they increase the user clicks.
  • It is necessary to add a minimum of 3 keywords in the meta description.
  • The first letter of each word should be in capital letters.
  • The added information that you are not able to add in the meta title can be added to the meta description


  • The total length of the meta description should not be in the single line.
  • There should be a proper ending to the details.
  • There should not be additional spaces in the meta description.

Page URL Structure

  • URL is the most important part to decide the pattern.
  • Short URL and having a direct word in the URL is the great part.
  • The page title should not have any numbers or years as that may look the old pattern after a year or more.


There are many types of keywords available to choose and use in the content according to the requirement.

  • Keywords are the main part of the writing.
  • When we don’t know which topic we are writing about and how other people are searching, it is impossible to write a topic/content that matches the user requirement.
  • Finding the brand keywords, long tail keywords and LSI keywords is important to add in the content in order to rank that better over the search engines.
  • Based on the search volume and the competition of the keywords, we need to place the keywords in the content.


  • It is important to write the quality content that best covers the topic.
  • Content should be meaningful and should target the concept on the whole.
  • The content should be understandable and should be in simple language that everyone can understand.
  • Content should not be in the big paragraphs as it is hard and non interesting for the people to read lengthy content.
  • Punctuations and grammatical mistakes are the strict no as it could impact your content quality.

Heading Tags

  • In the whole content, the heading tags structure is the most important thing.
  • Headings must be in the best layout where you will be giving it from H1 to H6 and you are not allowed to give H1 after H5.
  • Headings are most important and maintaining a proper heading tag layout is the best part to give better quality to the page.

Heading Patterns

  • For any article, headlines are the most important.
  • If you fail to explain what you are talking about shortly in the heading then it will be hard for use to find out.
  • For hearingg, the heading tags that you choose are very important.

Line / Paragraph Length

  • Maintaining the length of the paragraph is the most important thing.
  • As people these days won’t be interested in reading a long lengthy part of the content that affects the readability.
  • Too much complicated vocabulary is also a negative thing as most people won’t be able to understand that.


Breadcrumbs show the path of the page. It is also one of the major parts of text that you will be seeing when you check the page’s path that we generally follow.

Internal Links

  • Links that we give from one page to another page in the same website are called internal links.
  • You can give a number of internal links but the linking page should be related to the page where you are adding links.
  • Internal links mainly help one to engage more on the page and keep the user for a long on the site which in other words also supports the Bounce rate.

External Links

  • A link that you give from one webpage to another webpage on another website is called an external link.
  • It is always good to link to only those sites which are trustworthy and have a good brand name.
  • When you are linking to the general sites that are only given as reference, it is better that you always stick to giving the ‘nofollow’ tag to the links.

Bold, Italic & Underlines

  • User experience plays a  major role when we are talking about the article.
  • It is just not UX, the appearance of the content on the page even attracts the user interest like giving bold, italic and underline.
  • Giving too much of text into the bold, italic and underline is also bad so choose properly and give the text format.

Canonical URL

Canonical URL is very much important to a site as if there are dynamic pages in a site where we don’t want all pages to be crawled by google then we choose 1 URL as canonical URL telling google that this page is the main page and show this page in the search results.

  • Example: If you have written an article on black and white shoes and the article is published in both categories black shoes and the white shoes. Now, the same article is in both categories and google may have a question which link to show in the search results.
  • Now, we keep 1 URL as canonical by making Google to show only that page in the search results.


  • Pick the right image that describes and match with the content that you are writing.
  • Always choose the copyright free images as that will be a problem to the site in the long run.
  • Only upload the best quality images to the site with proper name as the name can also help the image to be visible in the image search.
  • Image size must be less and the lazy load must be applied to all images.

Alt Text

  • Alt text of the image must be descriptive.
  • Image alt text must have the keyword and the details that let the user better understand about the image.
  • Mainly when in anycase the server can’t load the images on the site, the Alt text would be visible in the place of image. This is the best benefit you would find.

Factors You Must Not Avoid Checking When Optimizing a Page

Copied / Plagiarized Content

The major problem that everyone is facing now is duplicate content.

This affects the site badly and affects the rankings of the site as well.

There are many sites which copy other sites’ content and go live but this would be the biggest problem.

Yes, the companies believe that we being the actual wonder of the content, updating the content again after getting copied by others, is negative. But in some cases that’s the only option to recover the damage.

There are many sites who are following these kinds of spam techniques and this can actually be notified with the copyrights act.

  • Findout which websites have copied your functionality, content and other factors. Send them all a take down notice.
  • It is best that you keep checking your content over the tools in order to find these copy cats as this unknowingly leaves a bad impact on your site in the long run.

Keyword Stuffing

  • Using a keyword too many times than required is called keyword stuffing.
  • Keyword stuffing check is the most important thing as this can make Google think that your writeup is unnatural and having lots of stuffing just for making Google understand the page purpose.
  • Along with the main keywords, find out all those similar and synonym and LSI keywords that would be helpful to use as a replacement in the regular keywords place.

Keyword Density

  • How many times a keyword is used on the page / the number of times a keyword is used on the page is called keyword density.
  • Using this online Keyword density finding tools, you can findout, how many times you have used 1 particular keyword on the page and also work the LSI keywords placing as well.

Bounce Rate

  • Bounce rate generally is calculated on the basis of how many people visited the site and many stayed on the page and left the page.
  • The formula for the Bounce rate is Bounce Rate = Bounces / Sessions.
  • It is always good to have a lesser bounce rate which says that more people are engaging with your content.

Page Redirects

  • Page redirects should always be less to your site.
  • So, it is necessary that you have to pay attention to your page URL as you don’t have to redirect or there should not be more than 404 pages as well.

Broken Links

  • Having fewer broken links to a site is the best thing that you can do.
  • As these broken links can harm the pages performance.
  • It is best that you always check the broken links on a site so that you can resolve the issues in time.

White Spaces

  • White spaces are nothing but the extra spaces that we give in the content.
  • Giving extra spaces is a bad practice in SEO which most of the people miss to realize.

Unwanted Punctuations

  • Unwanted punctuations or the required punctuations missing, both are bad for any website.
  • Cross check your work before making it live as this is also an important factor.

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